About this document
Principles of Marketing by Jeff Tanner, Baylor University, Mary Raymond, Clemson University
Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service-dominant logic, Sustainability, Ethics and social responsibility, Global coverage and Metrics.
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.
Published on 3 Dec 2015