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Subscribe to this list via RSS Blog posts tagged in Steven Pinker

In the introductory article to this series on thinking, we deconstructed popular definitions of thinking and thoughts, and found that it is believed that thinking typically happens with images. These beliefs are proved to some extent by the number of searches related to visual thinking among other sensual modalities people can think with. Visual thinking is an especially popular concept in business environment, with lots of books published, seminars and trainings offered and held, tons of blog articles written on the topic. And it looks like the business environment is somewhat conservative, or shall I say it more rudely - stuck and lagging behind not only from the thought leaders (scientists and book authors), but from the general public as well in how high it values this type of thinking? 

What I mean is that the simple research that we made in the last article indicates that general public is losing interest in visual thinking, and becomes more interested in verbal and spatial ones (if we talk about what can be to at least some extent named as modalities of thinking), not to mention much more popular critical/rational thinking. Book authors already mention spatial thinking four times and critical/rational 20 times more often than visual.

But in the business environment everything is different. You can find almost 900 books related to visual thinking in the category of business books at the Amazon website and under 300 ones having relation to spatial thinking. What is more important, those related to spatial thinking just mention it somewhere, while visual thinking ones often have word “visual” in the titles.  Another strong evidence comes from a professional social network - LinkedIn - you can find dozens of groups devoted to some kinds of visual thinking, with some of them having dozens of thousands of members, and only one group with around 40 members, that mentions spatial (along with visual) thinking. [We even decided to start several groups on spatial thinking on major social networks ourselves to gather people interested in the topic, here are the links: Facebook Group  (most popular so far), LinkedIn Group and Google+ Group ].

Am I right, stating that the business people lag behind? Maybe, on the contrary, they are the visionaries understanding all the benefits of visual thinking, while the rest of the people simply are not that good at this type of cognition and are lagging behind and simply try to find alternatives that work for them?

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